When planning to expand your business across borders and into new markets, finding a few in-country partners and vendors is not enough. You need support that starts before you talk to your first prospect and land your first customer, continuing through the nurturing of those new clients for horizontal growth and referral marketing. Our experienced team with a real understanding of cross border challenges to business development is critical to success.

FIC Global is committed to helping your company in a sustainable way, contributing to growth and profitability by systematically unearthing qualified leads through multi-faceted marketing, branding, and business development support. Our goal is to make your transition into the new market a smooth one and to give you a strong start turning prospects into revenue in your chosen market.

Lead Generation

All leads aren’t created equal. Only the highest quality leads—viable, actionable prospects that you and your team can turn into sales and partnerships—are worth your time and resources. FIC Global focuses on identifying those high-quality leads with clear and present needs, nurturing them from being the merely curious, to being the truly interested. We research your target market, evaluating your company and its position within your industry to communicate the business value clients are looking for.

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Lead Nurturing

Very few prospective customers in any industry are ready to make a long-term business commitment the first time they’re contacted by a potential vendor. A suspect, after one or two measurable message interactions, is still just a suspect. FIC Global’s lead nurturing program follows, tracks, measures, and scores the behavior of decision makers consistently and strategically, guiding them along the path toward become a qualified prospect and, ultimately, a customer.

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